We hear this question a lot.
It’s an extra expense..
I’m doing fine without one..
My kid knows computers, she can build one…
The list goes on and on. The reality is there are very valid reasons for getting a website even for a small business owner.
Reason #1 – It’s your online brochure
Companies spend a lot of money creating, printing and distributing brochures. By having a website, you can cut down on that dramatically. Yes, it’s still beneficial to have printed materials. When someone comes into your business, they like to leave with shiny trinkets in hand. But these days, many customers are looking online for your information before stepping out the door. By allowing your potential customers to find out about you and any of your products online, you’ve already done one great service for them – you’ve saved them time. If you get most of your business through networking and personal connections, then they will want to check out your website as well.
Reason #2 – Low barriers of entry
Ever wanted to start a business? The internet makes it easier than ever to start your business in virtual space. Templates are a very low cost alternative to getting a professional footing online.
Reason #3 – You can stay open 24 hours per day
Unlike a traditional brick and mortar storefront or office, your website runs 24/7 without any supervision or need to lock it up. You can always be there for your customers, providing important information, or taking online orders at their convenience.
Reason #4 – Customer service
You can greatly reduce the cost of customer service by adding an FAQ section on your website. You likely hear many of the same questions of over and over and this is a great place to get some basic information out to your clients.
Reason #5 – firstname.lastname@example.org
Having a website means you can have your own email address at your business name. It is more professional and easier for your customers to remember.